Today, watching videos accounts for a third of all online activity. Whether it’s via YouTube, Vimeo or LiveLeak, 78% of web users are watching at least one video every week — and 55% are viewing at least one one a day. Those numbers add up to approximately 100 million web users taking in one video every single day, and they’re not just watching on desktop and laptop screens, either. Nearly half of all web video consumption takes place on mobile devices like smartphones and tablets.
It’s been written about at length how valuable blogs can be for small businesses, but adding video to your online marketing efforts can actually end up being an even more powerful return on investment.
How? It’s all in the magic of the moving image.
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