People are often cautioned against judging a book by its cover, but who actually does that? Unfortunately (or fortunately depending on who you ask) human beings are and always have been extremely auditory and visual creators, relying on their sense of hearing and sight to help them make the best decisions geared towards survival. Although these and other senses were used much differently when cave men and large beasts still roamed the earth, they’re still very much relevant and necessary in today’s modern world.
As a business owner, it’s important to keep these and other senses in mind when creating advertising and marketing strategies for your business and its products and services. After all, it’s safe to say that consumers can and do judge books — or businesses — based on their “covers” and use this