Using Color Psychology in Your Web Design

Every savvy business owner or branding specialist knows that a website design is crucial in making sales and developing a good reputation for your business. Sites are becoming the main way to reach target audiences, and a business without a site is not a business of the future. One of the key components you should consider when you are constructing your website is the colors you will use. Colors can have a lot of power when it comes to a digital image, so ignoring this aspect and opting for template colors is a fundamental mistake.

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In this video, we will take a look into the world of color psychology and how you choose the best color combos to represent your brand.

It can be tempting to make your website strictly off of your brand’s colors, but be careful when you think the answer is this simple. Sometimes warm colors can be overwhelming as a page background, especially reds and oranges. Be sure to develop a color palette with some muted tones and off-black grays to keep your site legible and pleasing to the eye. Additionally, look to utilize complimentary colors and duotones that can make your page pop.